Synergistic Marketing Research

Jamie xx

Website

Bright colours

CD 

Bright colours and the use of a rectangle

Videos

Bright colours and rectangle 

The use of bright colours is continuous throughout the campaign along with the use of shapes. The constant uses of similar shapes and bright colours link them all together. Throughout his music videos there are different adaptations of the album cover. The artist has assigned a set of colours in each music video. On the album cover he has used a white shape where this shape then appears in all of the music videos of the album but in a different colour. Almost like the colour white is not allowed to appear throughout the campaign.

Justin Bieber

Website

Landscape

Videos

Landscape

CD

In Justin Bieber's recent work, he has used similar types of images but not as clearly as some artists do. His newset song 'I'll show you' is the opening to the website which is a still from the chosen music video. So as expected this will change for every new song he releases from this album. The covers for each song is the same just with a different name (the song title) the image directly above show him holding a sign, every song released from the album has featured the same image. For the album cover, it is not as clear on how they are all linked.The colour rule is the same of those that are for each song. The album not being the same may be because of the title being 'purpose' This works well because it takes away the normal routine of most artists .

Nicki Minaj

Website

The use of pink on the background of the website

Album

Colour pink of the main image of the digipack

Video

The colour pink being used of pink hair, clothing and props

Through the new release of Nicki Minaj there is a significant use of the colour pink. In her music video it is done by her costume choice and the bright lighting.  The idea that her website and video look fluffy and girly. this is continued through her hair as well. This appeals to her target audience as well as the majority of her target audience are females. 

I will create synergy in my production by the colour choice and the style of photos that I use for the digipack and the website. My colour choice will be from a selection of 5 being the main colours; black, white, grey, red and blue. The style of photographs will be similar and so will be style of make-up.