Character of Target Audience

My typical target audience is a young generation because they are the key target audience in the genre. because of the main artists in the genre being coloured it appeals to a higher proportion of coloured people. Their likes will include things such as social networking, going to pubs and being social of other people the same age. Their dislikes will be things such as pop music, music that has no intention of anything in the lyrics and unsocial people. Hobbies will include working towards being successful in anything. As they have such big and correct role models in this genre, people tend to want to be like their role models. This is important when looking at target audience because in alternative R&B these artists drive to talk about love and relationship. So their audience aim to be like them and being successful. Some of their biggest role models will be Frank Ocean, Beyonce and The Weeknd.

Using the yougov profiles helped me understand my target audience in more depth. From down to their political views and their social life. This extremely helps with my website for adding the style and what type of things to include in my website. It has also helped with what feel I want my music video to have. This also helped with knowing how to show how my artist comes across to interact with my artist. The interactive website to tell me more about my target audience, it was able to show a larger possible target audience across the entire UK. It was also a valid example of correct of secondary research.