My Chosen Genre

My chosen genre is Alternative R&B. This genre is a new sub genre within R&B and Hip-Hop, the base of the genre comes from African Americans with a slow paced tune and more intimate style compared to the rest of the genre. Bigger artists such as Beyonce who were around before the genre was created have then created songs to fit the new genre for bigger and wider audiences.

In my music video i will include some of the conventions of the genre from male and female artists such as the way of style, beauty and people who are seen in the music videos. Here are some examples:

In this genre there is a grown popularity for black beauty for females and males. Bright colours and bold make up is common even though a lot of the video have a dark tone to them. The album art usually contains a female or a standing statement. Exposure of the female body is also key along with climax being using used movement of the camera. I will be using these types of movement and style in my music video. 

Settings are totally different throughout this genre but being outside is always feature. This includes being out in a city, a beach and the woods. It is always shown in the album art that females are shown in bright exposed lighting while the men are in darker lights and hiding of their faces.