A Digipak is used to allure people to continue buying CD's as the sale decreases in them as downloading music becomes more popular. It can offer extra art which is known as album art. It also may include exclusive images that can only be purchased, along with the lyrics if the artists wants them in there. They create a brand identity of the artist and creates more attraction for the listeners. So the images in there are relevant to the target audience by applying these Digipaks to attract them. The theme of the Digipak will follow through the album such as;
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